Data visualization—or infographics—may very well be the best thing that’s happened to content marketing in a long, long time.
Well because infographics contribute to business growth in many different areas such as web traffic, lead generation, industry leadership, and much more. It’s unfortunate that many business owners fail to recognize the true value of infographics.
Perhaps, they don’t have an advanced understanding of visual content, or maybe they do, but they don’t have an in-house design team to create their infographics. The reality, though, is that in this day and age, all you need is an idea.
The design business is booming, there’s no doubt about that. And there are several highly regarded, full service design firms out there that can create something amazing for your business—something that your current and future customers will love.
Reputable firms often have teams of writers and designers who will work with you every step of the way to make sure your end product is highly shareable, engaging, and most importantly, professionally done.
So, if you’re ready to add some compelling visual content to your marketing strategy, here are seven awesome things that an infographic can do for your business.
Boost Website Traffic
Infographics can do many amazing things for your business, but perhaps the most important is their ability to drive traffic to your site or blog.
Once your infographic is published, each click and share will contribute to a small boost in your web traffic, and research has shown that overall traffic can increase by 12%. And that number is just the average—the true growth potential is much higher.
Expand Your Online Audience
Infographics have mass appeal, which is great news for businesses, particularly those that wish to expand their online audience and customer base.
By implementing infographics into an already-existing content marketing strategy, businesses can reach potential customers who may otherwise have never seen their content.
Credibility is vital for success, and without it, failure is almost inevitable. Infographics provide the perfect avenue for brands to establish an authoritative and credible voice within a given industry.
Many brands accomplish this by taking complex information (such as case study findings, survey results, statistics, etc.), and presenting it in an easily digestible visual format.
By utilizing this strategy you simultaneously accomplish two things: 1) you establish yourself as a credible source among your current and future customers, and 2) you position your brand as a thought leader among industry competitors.
Help You Reach Top Of Mind
One of the keys elements of marketing is creating (and maintaining) brand awareness. When people think of the specific product or service you provide, you want them to think of YOUR brand first.
In the marketing world, this is referred to as “top of mind,” and while it may be difficult to achieve in certain industries due to the sheer volume of competition, it’s certainly possible.
People retain 90% more information when it’s presented visually, so each piece of visual content graphic you produce should include your company logo (either at the very top, or at the bottom near the sources). This helps people form a direct connection between your brand and the data/information presented in infographic itself.
Build Up Your Social Presence
Like anything visual, infographics are highly shareable, and the possibility of this type of content going viral increases tenfold.
This is especially true on social media because people eat these visuals right up, and if they find the information interesting, important, or valuable, they are more likely to hit that “share” button.
When your content gets shared on various social platforms, your respective profiles gain visibility and visitors, which leads to an increase in fans, friends, followers, etc. Future posts will receive even more impressions, and your brand will gain even more momentum in the social sphere.
Build Inbound Links
High-quality infographics can have a huge impact on external SEO because they create tons of opportunities for inbound link-building. Publishers who find your infographic valuable or useful are likely to utilize the information as a source for their own content, which means they’ll likely link back to your site or blog.
This will have a positive impact on your online reputation, your domain authority, and ultimately your site’s ranking in Google’s search results.
If your content marketing strategy includes outreach and pitching, then it definitely helps to have a kick-ass infographic in your corner. When you come across articles or blog posts that are topically relevant to your infographic or your brand as a whole, you can reach out to the webmaster and offer your infographic as a source in exchange for a link.
Building links to your content is important, but it’s also very tricky, so the most important thing to remember here is to always be transparent when contacting other sites or bloggers. Make your intentions known from the beginning, and only reach out to people who could legitimately benefit from your infographic.
Visual content is here to stay, and if you miss out on this marketing trend, you could be missing out on tons of business. Like I said before, all you need is an initial idea, and within a couple weeks, you could have a top-of-the-line infographic that will drive traffic to your site and help grow your brand.