Have you ever wondered what drives you to use or not use mobile apps? Or what type of mobile app you would prefer to use regularly?
The answer to this kind of question is quite personal since we all have different drives that force us to remain fixed to our phones for long. Nonetheless, the truth is that mobile apps have ultimately become rather ubiquitous since we all rely on these apps to make our lives much easier and on the side of the business to try and improve the overall performance of the business.
According to DataReportal, there exist over 5.1 billion users of smartphone users in the world, and roughly 70% of these users use their smartphones to access their preferred products and services. It’s estimated that people are prone to check their phones almost every 12 minutes, and 90% of these 12 minutes are spent on apps.
Surprisingly, business owners have taken advantage of the benefits that come along with mobile apps, and so far, there exists an estimate of around 2.2 million apps available in the apple app store, while an estimate of about 2.8 million apps is available on google play store. Clearly, it’s no secret that mobile apps came along with a bunch of benefits when it comes to impacting businesses and brands positively.
Again, Statista also holds that by 2023, mobile apps are expected to reach 284 billion as their use increases, as well as businesses, realize the potential that comes with mobile apps.
The Impact of Mobile Apps on Businesses and Brands
Some of the ways through which mobile apps impact businesses and brands comprise of:
Mobile Apps are Viable Marketing Tools
Mobile apps are ideal tools utilized in marketing so as to reach out to your customers. Gone are the days when businesses used to print a volume of brochures all for the sake of reaching their customers. Today we have mobile apps that can be custom designed to contain informative information and, by so doing reaching out to new customers. Additionally, mobile apps are such that they can accommodate adverts, promotions, notifications, and, at the same time, remain interactive features, which are very critical when it comes to marketing.
Another way through which mobile apps can be used as a viable marketing tool is the fact that they can be used as a source of information regarding a certain product or service. Basically, the essence of a marketing tool is to be informative as well as interactive in a way that customers can easily relate to a given product or service. To this effect, businesses use mobile apps to source for information in relevance to customer taste and preferences as well as consumer behavior patterns.
In the same manner, mobile apps are the easiest way to keep in touch with your customers, unlike the traditional way of marketing, which used only websites. The good thing about mobile apps is the fact that they use a real-time interaction base between the business and the customers, which highly improves customer service.
Mobile Apps Provide Value to Your Customers
Talking of on-hand information, mobile apps give customers the privilege of interacting with products as well services with a more realistic sense as well as viewing other customer reviews and, by so doing, making a rather informative decision. One among the most critical things that customers put into consideration is the creation of value on their money spent. Value creation can be done by providing customers with quality products and services as well as a platform where they can air out their complaints or compliments concerning a certain product or service.
Another way through which mobile apps provide value to customers is through convenience and reliability. Despite of the time or rather your location, you can be able to access products and services with a lot of ease. Businesses use mobile apps to improve on convenience as well as reliability. These two elements are quite critical when it comes to improving the overall performance of the business. Customers can also track their orders up to the point of delivery, which also helps improve on convenience and reliability.
Customer value can also be created through increased customer accessibility and excellent customer service. Notably, more than a billion of the world’s population are smartphone users, and for that, it makes it even much easier to create brand awareness. Through mobile apps, business owners can send promotionally and discount notifications to all customers at the same time. It’s also important to note that mobile apps provide customers with timely services all around the clock and with no extra cost.
Business and Brand Exposure
As stated in the text above, people are prone to check their phones almost every 12 minutes without forgetting that 90% of these 12 minutes are spent on apps. Businesses take advantage of these facts and use mobile apps for both business and brand exposure. Generally, business exposure is more of creating awareness for a business’s products or services as a whole, while brand exposure is more of creating awareness for a company’s brand name. to this end, mobile apps do both as to its designed purposely to improve the overall performance of a business and, at the same time, position products and services in the minds of the customers.
Further, brand and business exposure can also be achieved through the use of mobile apps by improving on efficiency. Mobile apps are usually custom made to fit a business’s specifications, inclusive of performing across diverse functions. They are also tailored to fit an organization’s working style and, at the same time, enhance employee productivity. These elements are quite critical when it comes to business and brand exposure.
For instance, through improved working styles, employees get to work in a much more flexible manner and, by so doing improving on productivity and ultimately on the overall business performance.
Consequently, mobile apps help businesses to remain competitive in the long run and which is ultimately good for business and brand exposure. In this cut-throat market, businesses have a better chance to create a sustainable competitive advantage over their competitors by serving your customers better, faster, and affordably. Mobile apps help businesses create a more personal relationship with their customers and, at the same time, provide them with products and services in a reliable and convenient manner.
Conclusively, mobile apps have become commonplace in the business world today, and if well utilized, businesses can realize their potential as well take advantage that comes along with this opportunity. Mobile apps have their own disadvantages inclusive of high initial cost; nonetheless, businesses can attain a sustainable competitive advantage in the long run.