The corporate world is a cut-throat, man-eat-man society. Every enterprise’s primary endeavor is to ascend up the rungs to the very apex of the field it occupies. It isn’t merely enough that businesses shine, they also try their best to blind the competition.
This is the very backdrop you will find yourself or your business in. For your enterprise to succeed in this hostile environment, you need enough material to elevate yourself to your zenith. You need to understand the methods you should use to optimize your sales and customer relations. None is more effective than having a blog.
What exactly is blogging?
Blogging has become a term thrown around so frequently, it has almost lost its meaning. Many people these days claim to be some sort of blogger. Blogging, in its most simplistic form, means promoting your business through content marketing using the internet.
The earliest form of content marketing may be traced back to the beginnings of competitive trading itself. Any corporation worth its salt tries every means possible to facilitate the transformation of regular individuals to consumers of their product.
Throughout the evolution of communication, from the printing press to the invention of the television, the only constant is that through all these, companies have tried to find the right means to optimize product sales.
However, the inception of the phenomenon that would, later on, be referred to as the ‘dot-com era’ would alter the consumer-producer relations for good. Companies would discover that they could use the internet for marketing their products while also minimizing advertisement costs. Thus, the beginning of blogging.
Why blogging is important for businesses?
For any business, whether big or small, to succeed, it must be able to resonate with the target audience. To resonate with the audience, you must be able to contact your potential and existing customers through the most convenient means possible. Using outbound advertisement strategies like print and newspaper ads has become passé. It’s like trying to light a fire using sticks. In this age, where everyone is on their smartphones and laptops, what better way to do it than through the World Wide Web?
By blogging, you can meet the consumer where they are, without performing cumbersome tasks like creating advertisement stalls and erecting billboards. It creates value for the consumer and helps you sell your products in a non-salesy way, which is a win-win for both. It’s no surprise then that large and small companies alike engage in it.
What is the primary goal of blogs written for organizations and aimed at external audiences?
The primary target that organizations have in mind when setting up blog sites is to enable effective communication between the external audience and the organization itself. Ultimately, public relations are the primary concern of the organization.
What are the benefits of having a blog?
Most companies now practice inbound marketing, where it is the consumers who initiate the discussion as opposed to the traditional methods where the companies themselves aim to persuade the customer into buying the product. Blogging is a useful means of passing information about the particular products you have. Here are some of the benefits of blogging;
Cultivating trust in your customers
The personality you wish to project about your enterprise can be used to mold the blog you want to create. The way you write and the general appearance of your blog should be sculptured in a way that will portray the virtues your company stands for.
The provision of a helpful and accurate understanding of particular products will go a long way in validating your transparency. Large companies do this all the time, sharing information about their specific field or any other relevant area, this asserting that they are indeed the bigwigs in their respective industries.
People resonate with what they are already familiar with, and the written word is a splendid way of cultivating a bond between you and the people that are reading your blog. Once the users familiarize themselves with you by reading, it will be far much easier for them to make a purchase or request for the particular service you are blogging about. This is all due to the trust that has been stirred in them through reading your posts.
Cultivating an interest in your products is advertising at its most fundamental. It is essential that you try any means possible, provided it is legal and ethical, of course, to be able to get people to want your product. Naturally, consumers will be more interested in knowing why they should buy the product instead of it being forced down their throats with the traditional ‘buy now’ agenda instigated in conventional adverts. They want to be interested in it.
That is what blogging does. It gives the customers a good read, not on why they should buy the product, but on why they need it. Simple, it is warning people about the floods instead of lecturing them on the benefits of the ark.
Three stages relate to the feeling the customers have towards your product. The awareness stage, where they know that the product exists but have no interest in it. The consideration stage, where they are still weighing the pros and cons of whether they should buy the product. The decision stage, where they choose whether the product is necessary.
Blogging plays a part in each of these stages and indirectly tries to persuade the masses into buying your product, especially if you incorporate nice photos and infographics within the content. Blogs that offer tips on why the product is necessary will attract new customers and make them aware that such an item or service does exist.
Blogs focused on how to use the product will give the consumers an ever so slight push to buy it, and blogs that offer testimonials will ascertain the relevance and proper functionality of the product, giving the user proof of why they should make such a purchase, and why you are the preferable place to purchase from.
Getting exposure and visibility
Blogs that post regularly are likely to have a larger number of individuals visiting them than the ones that don’t post that often. This can be attributed to several factors. First is that search engines will always give preference to sites that are new or have been recently updated. This means that when someone searches a particular set of keywords concerning your field, your blog will more likely pop up in the first pages of the search result.
The second reason may be attributed to the readers themselves. Once a person visits your blog page and finds it appealing, chances are he or she is likely to revisit the page if you keep offering the same quality of work as before. Ultimately, you will be able to create a following over time. Fresh content will always give you an edge over everyone else.
Developing customer relations
Blogging is an excellent way to improve communications with the product’s buyers. Consumers will often leave comments on how they feel about the product in the comment section. Good reviews will go so far in helping you convert other individuals into buyers. Bad reviews will give you a chance to reevaluate and fix the flaws noticed and brought forward.
Consumers will even describe how they want the product to look like in the future. Consequently, the blog itself a platform where you can engage with the consumer at a personal level, giving you a working ground for developing your items from crowd-sourced ideas.
Sharpening your skillset
To effectively blog about a particular product or topic, you must be well conversant with its functionality. You have to know everything concerning the product. This will improve your learning and researching skills that are vital in every dimension of business.
Blogging will also help you understand how to effectively communicate your ideas to other people, ultimately making you valuable.
What is the most important element of microblogging?
The difference between traditional blogging and microblogging is nuance. The difference is that microblogging must be short. The short messages commonly referred to as micro-posts, enable users to exchange short sentences, video links, and images. Micro-blogging platforms such as Twitter have become very popular due to this.
No matter how you think about it, blogging will always have its advantages, not only in improving your business but also in improving you as an individual. But what how do consumers benefit form you having a blog?
How does marketing most benefit consumers?
One of the most essential marketing strategies is to know the exact needs of the consumer and to ensure that every need is met. Ultimately, it is the consumer who benefits the most.
Consumers will also have a means by which to learn about your products. They will know exactly how your product works and where to get it. Marketing platforms will also offer a line of communication between you and the consumer, meaning that any inconvenience will be aired out directly to you. If the mistake is rectified appropriately and on time, no ill feelings will be harbored towards the suppliers.
From a marketing perspective, what role is played by professional bloggers?
Tesla has become one of the largest car manufacturers in the world in less than a decade. Its ascension to the top in such a short time is an amazing feat, but not what stands out most about the company.
Tesla managed to gain a cult-like following for its products without even spending a dime on advertisements. Before the 21st century, this would seem like some sort of magic trick, and indeed it is, but it is also a magic trick so easy anyone can learn it.
Consumers will always have doubts that will need to be silenced before they even think of purchasing from you. The best way for them to get answers is to look for people who are not even concerned about the sales of the product. They just give an honest opinion about it. This is the work professional bloggers do.
Professional bloggers review certain products and make recommendations on the products. The reason they are trusted so much is that they are consumers, and other consumers will look to them to provide information on the product.
This is what happened in Tesla’s case. Many professional bloggers did reviews about the company’s product, resulting in many people knowing. Incidentally, most bloggers found that the company’s motor products where impressive.
This, coupled with the fact that Tesla only produces electrically powered cars in the age where people have become sympathetic to the effects of climate change, ultimately resulted in what has become a motor powerhouse.
What is the primary business advantage of using email?
Over the years, man has been able to sharpen the methods used for communication. It’s hard to fathom the fact that not so long ago, you could not talk to a person living in another part of the state, leave alone the country or the world, without writing a letter and waiting for months to get a reply.
Communication took one paradigm shift with the invention of the telegram, and then another with the invention of the telephone. Even with these technological advances, you still couldn’t find a way to talk to another person on another continent without an odyssey. All this changed with the conception of the internet. Communications would never again be the same.
Using electronic mail, you could talk to anyone on the four corners of the globe. E-mail has been revolutionary in every aspect of the social-economic sphere.
This has been felt even more in business and particularly in advertising products and the communication lines between the consumer and the producer. It has increased the speed by which things are ordered, thus reducing the delivery time. However, the primary advantage that emails have offered businesses is the ability to communicate with many individuals simultaneously, without any delay in the delivery of responses and with ease because you can do it at any time and location. Email can also increase productivity, efficiency, and business readiness. Using email is fast, cheap, convenient, and permanent.
Blogging is a great way for businesses to drive traffic to their website, attract more potential customers, and improve their inbound marketing efforts. A recent inbound marketing report shows that nearly eighty percent of firms that use blogging as a marketing strategy have acquired customers through their blogging endeavors. Also, 82 percent of enterprises admit that blogging has played a significant role in their success. If you are looking forward to starting a blog, the reasons above are sufficient to get you started.