When it comes to your business, you must be wondering how to proceed in the face of COVID-19. The future is out there and we are stepping into it in a dramatic way in 2020. Most people are just crossing their fingers and hoping that 2021 will be better. They ultimately hope that things will […]Read More
Have you ever wondered what drives you to use or not use mobile apps? Or what type of mobile app you would prefer to use regularly? The answer to this kind of question is quite personal since we all have different drives that force us to remain fixed to our phones for long. Nonetheless, the […]Read More
Do a search for “branding” at Google and you’ll get back just under 30 million page hits. A similar search at Amazon returns more than 4,300 results. There is so much written about branding that it’s almost impossible to know where to start. And once you start, it won’t take long before you discover that […]Read More
You want to do the right thing by yourself, your team members and your community. Everybody does. But sometimes the ethical boundaries can become a tad blurry. For example, at what point does marketing cross the line over into unethical influencing? At what point does marketing become propaganda? Is there a difference? Many academics, philosophers, […]Read More
Data visualization—or infographics—may very well be the best thing that’s happened to content marketing in a long, long time. Why? Well because infographics contribute to business growth in many different areas such as web traffic, lead generation, industry leadership, and much more. It’s unfortunate that many business owners fail to recognize the true value of […]Read More
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